RESOURCES [ Articles ] [ Books ] [ White papers ] [ Blogs ] [ Reports ]

The content below has been pulled by the CMO Council from a wide variety of sources to help gain insight into the obstacles, disconnects, and best practices in the interactions between the CMO and CIO. We believe that full immersion into this topic is essential to combating the barriers between marketing and IT. A well rounded investigation is achieved through exploring diverse media types to measure the level of disconnect between groups and to gauge the urgency for change expressed by commentators.

Writers of books, articles, whitepapers, and blogs have placed increasing importance on following this discussion point, you’ll see this focus reflected in the large amount of resources aggregated here. We hope chronicling this growing topic will ultimately open the discourse to enact necessary change.

FEATURED READING

Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.

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NEW REPORT

CMO Council’s look at how big data aligns marketing and IT

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BOOKS

Off the Hook Marketing: How to Make Social Media Sell for You

Let's face it, knowing how to update your Facebook page, write an engaging blog or create a viral YouTube video is worthless without knowing how to make them produce sales. The problem for most businesses is they're suffering from social media tip of the week syndrome instead of…

more books

BLOGS

The CIO Report

CIO Journal provides time-pressed CIOs with a definitive destination for the most relevant news and analysis, to help them connect the dots between technology trends and business strategy. Its team of reporters and editors—aided by the resources of Dow Jones and thousands of other premium news sites—focuses on the use of technology as a tool for business growth.

more blogs

WHITE PAPERS

Customer Intelligence Tames the Big Data Challenge

Even though companies today have limited resources, they still desire significant growth. Companies also are able to access more types of data and a greater volume of data thanever before, including real-time data from the Internet and social media. By mining this“Big Data,”…

more white papers

ARTICLES

12.30.16 - Who Controls the Marketing Tech Stack in 2017: The CIO or CMO? by Dion Hinchcliffe, ZD Net

A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?more articles

FACTS & STATS

Aligning IT initiatives with business goals is the most frequently cited CIO activity, but fewer respondents now consider it the activity that takes up most of their time (64%) in comparison to last year (71%) and two years ago (82%).

Source: CXO Media Inc.

67% of respondents to the State of Marketing 2010 survey thought the lack of IT support for marketing’s technology needs was a clear first choice as a “big bottleneck,” while integrating cross-channel efforts (62%) is an almost-equal stumbling block.

Source: btobonline.com

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