RESOURCES [ Articles ] [ Books ] [ White papers ] [ Blogs ] [ Reports ]

The content below has been pulled by the CMO Council from a wide variety of sources to help gain insight into the obstacles, disconnects, and best practices in the interactions between the CMO and CIO. We believe that full immersion into this topic is essential to combating the barriers between marketing and IT. A well rounded investigation is achieved through exploring diverse media types to measure the level of disconnect between groups and to gauge the urgency for change expressed by commentators.

Writers of books, articles, whitepapers, and blogs have placed increasing importance on following this discussion point, you’ll see this focus reflected in the large amount of resources aggregated here. We hope chronicling this growing topic will ultimately open the discourse to enact necessary change.

FEATURED READING

Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.

Download now

NEW REPORT

CMO Council’s look at how big data aligns marketing and IT

Download Report

BOOKS

Off the Hook Marketing: How to Make Social Media Sell for You

Let's face it, knowing how to update your Facebook page, write an engaging blog or create a viral YouTube video is worthless without knowing how to make them produce sales. The problem for most businesses is they're suffering from social media tip of the week syndrome instead of…

more books

BLOGS

The CIO Report

CIO Journal provides time-pressed CIOs with a definitive destination for the most relevant news and analysis, to help them connect the dots between technology trends and business strategy. Its team of reporters and editors—aided by the resources of Dow Jones and thousands of other premium news sites—focuses on the use of technology as a tool for business growth.

more blogs

WHITE PAPERS

Customer Intelligence Tames the Big Data Challenge

Even though companies today have limited resources, they still desire significant growth. Companies also are able to access more types of data and a greater volume of data thanever before, including real-time data from the Internet and social media. By mining this“Big Data,”…

more white papers

ARTICLES

12.30.16 - Who Controls the Marketing Tech Stack in 2017: The CIO or CMO? by Dion Hinchcliffe, ZD Net

A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?more articles

FACTS & STATS

More than 1/3 of business technology leaders are seeing increases of 5% or more for their IT budgets in 2010.

Source: Information Week: Global CIO

To break down barriers between marketing and IT, iterative process must be developed to align team members.

Source: 2010 SES Toronto Marketing & Development Conference

Privacy Policy

The CMO-CIO Alignment Imperative takes privacy very seriously and are committed to respecting your online privacy. Throughout the data collection process, all necessary steps are taken to ensure that data ("Personal Information") is used only according to the purposes that we have clearly stated. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, a phone number for work, home or mobile communications, an e-mail address or other contact information, whether at work or at home.

Purposes for which information is collected

All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

Your right to 'opt out'

Under the Data Protection Act, you have the right to 'opt out' of direct marketing campaigns. If you previously gave consent for data to be used and wish to opt out later, you can inform us in writing or by email. Data submitted to www.cmocioalign.org will then not be used for any kind of direct marketing or provided to third parties. However, you may still receive mail from us about your purchases, registrations, or subscriptions.

Use of email addresses

By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your membership within the CMO Council. Your email address may also be used to send unsolicited marketing material from approved CMO Council partners.

If you would like to unsubscribe from all email communication, please email vwang@globalfluency.com and type Opt-out in the subject line.

For more information

This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

Security

This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Financial data is hosted in a high-security, fully redundant, risk-free data center. All transactions occur over secure SSL connections.