FACTS & STATS [ CMO ] [ CIO ] [ CMO-CIO Alignment ]


  • Only 38% of organizations have deployed business-IT alignment policies and processes.

    Source: Ventaca Research 2009
  • 59% of organizations see the presence of disparate sets of data-handling and collaboration technology as the top barrier to data governance.

    Source: Ventaca Research, 2009
  • Studies show that over 78% of purchase decisions are made based on peer-to-peer recommendations, while only 14% are based on advertisements.

    Source: Creating a Customer Centered Organization, SAS Whitepaper
  • A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people.

    Source: White House Office of Consumer Affairs
  • 70% of buying experiences are based on how the customer feels they are being treated.

    Source: McKinsey
  • 55% of customers would pay extra to guarantee a better service.

    Source: Defaqto research
  • It takes 12 positive experiences to make up for one unresolved negative experience.

    Source: “Understanding Customers” by Ruby Newell-Legner
  • Aligning IT initiatives with business goals is the most frequently cited CIO activity, but fewer respondents now consider it the activity that takes up most of their time (64%) in comparison to last year (71%) and two years ago (82%).

    Source: CXO Media Inc.
  • "The artificial walls between business and IT are crashing down, and Enterprise Architecture (EA) is the bridge to integrate business and IT," according to Philip Allega, research vice president at Gartner.

    Source: CIOL Bureau
  • In the next 3-5 years, 73% of marketing clients aspire to support "mature enterprise architecture," demonstrating that business strategy will be pervasively understood and supported within EA and across business and IT.

    Source: Gartner
  • 59% of respondents to a 2010 survey conducted by alfabet cited better collaboration between business and IT as the most critical issue that the IT organizations of their enterprises face, followed by cost reduction (50%) and consolidating the application landscaping (41%).

    Source: Business Wire
  • To break down barriers between marketing and IT, iterative process must be developed to align team members.

    Source: 2010 SES Toronto Marketing & Development Conference
  • A misalignment between marketing and IT exists; leaders should stay informed and aware of what both teams are pursuing.

    Source: 2010 SES Toronto Marketing & Development Conference
  • Most business technology leaders still aren't using IT to drive revenue and new products. IT tends to be most comfortable making business processes more efficient rather than driving sales and creating new products and working with customers.

    Source: Information Week: Global CIO
  • There are three stages of IT/business alignment: Order taking, Priority setting, and Strategy setting.

    Source: CIO Magazine
  • CIOs are looking specifically to hire those that can marry ICT and business skills as a way of delivering value out of ICT projects.

    Source: Hudson ITC
  • Strategic IT/business alignment focuses on ensuring the linkage of business and IT plans, on defining, maintaining and validating the IT value proposition, and on aligning IT operations with enterprise operations.

    Source: CIO Magazine
  • 67% of respondents to the State of Marketing 2010 survey thought the lack of IT support for marketing’s technology needs was a clear first choice as a “big bottleneck,” while integrating cross-channel efforts (62%) is an almost-equal stumbling block.

    Source: btobonline.com
  • To align marketing and IT, a social contract must be created between them where they build roadmaps together rather than approaching a project in silos.

    Source: 2010 SES Toronto Marketing & Development Conference
  • To align marketing and IT, corporations must fix the product/process and implement agile development which speeds go-to-market capabilities in an inclusive way.

    Source: 2010 SES Toronto Marketing & Development Conference
  • A 2010 CXO Media Inc. article reports that organizations may achieve about 5 to 10% savings in operational costs due to standardization of IT processes through improved productivity.

    Source: CXO Media Inc.
  • 72% of CMOs believe they need to better integrate with the business and product lines, aligning with the CIO and CEO were ranked at the very bottom of business units they felt they should be working more closely with.

  • MarketWatch reported that mobile marketing is one of the fastest growing marketing channels today with predicted four-fold growth over the next four years.

    Source: MarketWatch
  • 67 percent of customers give their email addresses to companies to receive discounts and promotions.

    57 percent of customers say they are more apt to buy a product in a store after receiving an email

    Source: Click Z, 2013
  • Martech use of artificial intelligence (AI) is exploding. Global AI revenue is projected to reach $36.8 billion by 2025, a 57X increase over the $643.7 million level in 2017.

    Source: Mobile Business Insights
  • It’s predicted that AI will drive 95 percent of all customer interactions by 2025, with consumers unable to differentiate bots from human workers via online chats and over the phone.

    Source: Servion
  • When it comes to new technologies like virtual reality (VR) or chatbots, the majority of SMBs are taking a “wait and see” approach before adopting. 47.4 percent are “not at all interested” in VR; a third say the same for chatbots (with 31.5 percent “somewhat interested); and more than half have no interest in voice-command shopping technology through Amazon’s Alexa or Apple’s Siri.

    Source: BigCommerce
  • More than half (54 percent) of retailers say they are “feeling the effects” of AI. And while, across industries, IT is the job function most affected by AI at 61 percent, marketing & communications is second at 32 percent.

    Source: Forbes

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